» Features

Running a PPC Advertising or Pay Per Click Campaign can be very costly and time consuming task. Either you have to sit in front of your computer 24 hours a day to watch and update every single keyword bid everytime, or just leave them and loss all your money because your competitors is outbidding you.

Dynamic Bid Maximizer™ is just what you need to win this Pay Per Click and PPC wars, start taking over the competitions and drive your competitors crazy. Dynamic Bid Maximizer™ lets you:

  • Generate more ROI revenue and profits you deserve out of Pay Per Click PPC account such as Overture and Google Adwords.
  • More cost effective, save up to 85% on your bidding cost, making it possible to invest on different form of advertising (other than PPC) while maintaining the current budget.
  • Analyze your clicks on investment ratio ROI.
  • Monitor your competitors bid, so that you can arrange better strategy
  • Manage all your Pay Per Click Campaign in just one place easily.

Packed with tons of too good to be true features, Dynamic Bid Maximizer™ guarantee will make the most out of Pay Per Click PPC accounts, following are list of other major features of Dynamic Bid Maximizer™:

» Maintain your desired positions and bids automatically
With BidMaximizer, you can define your target position you want to bid and the maximum bid amount you want to spend, the program will always maintain your desired positions automatically every time you update the bids. For example, you can set up the program to bid to #3 position for all your keywords, then the program will always maintain this position for you 24x7. You can also set up the program to target different positions for different keywords, it can be done very easily with BidMaximizer.
» Never Exceed your Maximum Bid
You can specify a maximum bid(upper limit) amount you want to spend together with your target position, BidMaximizer will try to maintain your target position but not exceed your Maximum Bid. Further more, if the program can not attain your desired position, the program will try to find the best value position within your Maximum bid limit and bid to that position.
» Smart bidding algorithm for Google Adwords
As you know Google Adwords works differently from other PPC search engines such as Overture, Miva(US) etc. Because you can not really control the position of your AdWords listing and when it will be shown. With Dynamic BidMaximizer, we have implemented an intelligent bidding algorithm to work with Google Adwords, so that you can make sure that you always maintain your target(highest) position as possible and keep your CPC lower.
» Set Back Position
Allows you to target your advertising at different position during a certain period of time. For example, you want to bid to #1 position(a higher position) during the business hour but you also want to set to position #5(a lower position) or offline during the night. No problem, with our Set Back Position feature, you can specify two different positions at different time period, so that you don't need to waste your clicks that do not generate any sales.
» ROI Bidding for ROAS and CPA
ROI Builder is an integrated CPC Live Cost Analysis system that provides you real-time insight into the effectiveness of your paid search(PPC) campaigns. This feature pulls together dynamic price(sales) information with the revenue earned on your website, to measure the profitability of each PPC keyword. CPC Live Cost Analysis can offer you a detailed breakdown of your PPC campaigns, including cost, sales revenue, Cost Per Action(CPA) and the Return On Ad Spend(ROAS). It helps you to optimize your PPC advertising budget, maximize your keyword bids based on your target CPA or ROAS.
» Close Bid Gaps
Because your competitors will update their bids from time to time, it may create bid gaps between your listing and next bid. With BidMaximizer, each time you update the bids, the program will remove the bid gaps automatically to maintain your target position at the lowest cost possible.
» Bid to Best Value Position Range
This powerful feature allows you to bid to a position range rather than a fix position, so that it will save you more money and give you the best results. For example, in following situation:

#1 -- $1.05
#2 -- $0.86
#3 -- $0.78
#4 -- $0.66

If you choose to bid to a fix position #1, you may end up always spend the maximum bid amount. A smart strategy is to bid to a position range, for example, you can tell the program to bid between position #1 - #3, the program will find the best value position(biggest bid gap) and bid to that position for you. In this case, the program will bid to #2 position for $0.87 instead.